50 is the strongest number for me. the right angles of the five are bold and signify power at the top of the number, with a curve at the bottom to suggest a solid but flexible base that has mass and weight to it. the zero next to the five gives a foundation of weight and magnitude but also a negative space of sorts; a down-note that contrasts the five perfectly, giving it power of its own.
This is like the most urgent sign I’ve ever seen in my entire life.
Whereas this is the most passive-aggressive sign.
this is like literally my favorite thing on the internet
that bottom sign is totally not passive aggressive to me, maybe it’s the british brain. ”if you do this, you will get that result” is better than “do not to do this” or “this only” because it leaves the viewer free to decide for themselves if said consequence is something they would like.
top sign is like a mental machine-gun blast NOWNOWNOWNOW. great first impact from an advertising perspective. jesus why am i a robot today.
gus really, really loves attention sometimes?
This is the cutest fucking thing. How babely is Alithea? Also I really can’t believe Gus is capable of such love. That cat is such a bastard.
all of the favorite things in this






